• Madhu Bala Roy

The purpose of this study is to find out factors that impact people's idea sharing behaviour on social media. A research framework is proposed and tested using some factors from TAM (ease of use) and IDT (relative advantage) along with added factors of presence of opportunity, easy access, reduced time along with intrinsic and extrinsic motivational factors. Based on the paradigm of stimulus-organism-response by Davis (1985) features and capabilities of social media along with motivational factors were tested together for a holistic understanding of key factors influencing idea sharing behaviour. 214 data was obtained from users of social media from across India and analyzed through structure equation modeling using AMOS 24.

Social media, open innovation, idea sharing, community of practice, motivations, TAM.

"Key factors for adoption of social media for sharing innovative ideas through the lens of technology acceptance model", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 7, page no.f359-f378, July-2023, Available :http://www.jetir.org/papers/JETIR2307543.pdf

"Key factors for adoption of social media for sharing innovative ideas through the lens of technology acceptance model", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 7, page no. ppf359-f378, July-2023, Available at : http://www.jetir.org/papers/JETIR2307543.pdf