• Anurag Dwivedi
• Kailash Chandra Yadav

The purpose of the study was to determine the current potato supply chain, to identify issues and expectations of formers, and to compare the price fluctuation at each point of supply chain in Prayagraj District, Uttar Pradesh, India. The study provides insights into the complex supply chain of potatoes in the selected area. Additionally, the study sheds light on the farmer’s struggles with lack of infrastructure including easily accessible and reasonably priced storage facilities, transportation facilities, marketing, and lack of progress in potato processing technologies, which results in significant yield loss. Through primary data collection, the study identifies the various stages in the supply chain, including production, transportation, storage, and distribution. The study also highlights the key stakeholders involved in the supply chain, including farmers, intermediaries, wholesalers, and retailers. One of the key findings of the study is the significant role played by intermediaries in the supply chain. Intermediaries, such as commission agents and traders, act as intermediaries between farmers and buyers, and play a crucial role in determining the price of potatoes. The study finds that the lack of transparency and competition in the intermediary market can lead to market inefficiencies and lower profits for farmers. The challenges that farmers face include unpredictable weather patterns, lack of access to credit, and limited technical knowledge, which can lead to lower yields and reduced profitability for farmers.

Supply Chain Management, farmer’s struggle, Yield loss, intermediary, stakeholder.

"SUPPLY CHAIN MANAGEMENT OF POTATO - A CASE STUDY OF PRAYAGRAJ DISTRICT OF UTTAR PRADESH.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 7, page no.h1-h11, July-2023, Available :http://www.jetir.org/papers/JETIR2307701.pdf

"SUPPLY CHAIN MANAGEMENT OF POTATO - A CASE STUDY OF PRAYAGRAJ DISTRICT OF UTTAR PRADESH.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 7, page no. pph1-h11, July-2023, Available at : http://www.jetir.org/papers/JETIR2307701.pdf