• VISHWANATH KUMBAR
• DR. SHASHANK M HIREMATH
• TOJO THOMAS
• KEERTHI K
• VANAJA V

Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. It accounts for over 10% of the country’s gross domestic product (GDP) and around eight% of the employment. India is the world’s fifth-largest global destination in the retail space. India ranked 73 in the United Nations Conference on Trade and Development's Business-to-Consumer (B2C) E-commerce Index 2019. India is the world’s fifth-largest global destination in the retail space and ranked 63 in World Bank’s Doing Business 2020. The sizeable middle class and nearly unexplored retail market in India are the main enticing factors for international retail behemoths seeking to move into newer markets, which will help the Indian retail business grow more quickly. The urban Indian consumer's purchasing power is increasing, and branded goods in categories like apparel, cosmetics, footwear, watches, beverages, food, and even jewellery are gradually evolving into business and leisure that are well-liked by the urban Indian consumer. The retail sector in India is expected to reach a whopping US$ 2 trillion in value by 2032, according to a recent analysis by the Boston Consulting Group (BCG). There is no denying the fact that most of the developed economies are very much relying on their retail sector as a locomotive of growth. In store shopping environment is very important because these days’ customers not only look for availability of product but also factors which influence or attract consumers to shop at their outlets such as clean and organized environment, availability of wide range of products, employee helping nature, merchandise management, employee attitude etc. Despite the rise of e- Commerce, brick-and-mortar stores are as relevant as ever. In fact, 85% of consumers say they prefer to shop in physical stores, according to Time Trade research. And, if given the opportunity, 71% of consumers said they would even prefer to shop at an Amazon store over Amazon.com. An attempt is made to report to know the consumer behavior towards in store shopping in the organized and unorganized retail outlets in the Karnataka state. An attempt is also made to understand the dynamics in the retailing. The research paper is a descriptive research involving survey data analyzed using the quantitative and statistical tools. The research paper brings insights on the factors motivating the consumers towards opting the in store shopping.

Retailing, In Store Shopping, Consumer Decision Making.

"COMPARATIVE STUDY ON IN-STORE VS ONLINE SHOPPING, EXPERIENCE AND ASSESSMENT RESEARCH", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 7, page no.j366-j379, July-2023, Available :http://www.jetir.org/papers/JETIR2307949.pdf

"COMPARATIVE STUDY ON IN-STORE VS ONLINE SHOPPING, EXPERIENCE AND ASSESSMENT RESEARCH", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 7, page no. ppj366-j379, July-2023, Available at : http://www.jetir.org/papers/JETIR2307949.pdf