• Nithin Ninan Thomas

Malayalam Cinema industry is considered as one of the finest film industry in India and the world. This film industry based in the southern state of Kerala is well known for the production of critically acclaimed film which are very rich in content and also for the finest actors and technicians. The outbreak of COVID-19 pandemic had a significant impact on Malayalam cinema. Film production was stopped and theaters were closed for several months. The industry faced losses worth several crores and all the stakeholders were affected. Various OTT platforms came into the picture at that point of time and Malayalam films were widely released in OTT platforms. This created a source of income for the film producers and a new market was opened for the industry. The introduction of OTT platforms improved the revenue streams available for the film producers and also ensured international market and audience to a regional film industry like Malayalam film industry or Mollywood. This article analyzes the impact of OTT platforms on Malayalam cinema.

OTT platforms, Malayalam cinema, mollywood, COVID-19

"Impact of OTT platforms on Malayalam cinema", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 7, page no.j677-j679, July-2023, Available :http://www.jetir.org/papers/JETIR2307984.pdf

"Impact of OTT platforms on Malayalam cinema", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 7, page no. ppj677-j679, July-2023, Available at : http://www.jetir.org/papers/JETIR2307984.pdf