• PUSHPALATHA N M
• Dr.M.MANJUNATHA

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing's development since the 1990s and 2020s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient. This paper mainly focuses on conceptual understanding of digital marketing, how digital marketing helps today’s business and some cases in the form of examples.

media, key performance indicators, mail, search engines, consumers.

"Digital Marketing: A Review", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 8, page no.b247-b252, August-2023, Available :http://www.jetir.org/papers/JETIR2308130.pdf

"Digital Marketing: A Review", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 8, page no. ppb247-b252, August-2023, Available at : http://www.jetir.org/papers/JETIR2308130.pdf