UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
Call for Paper
Volume 11 | Issue 10 | October 2024

JETIREXPLORE- Search Thousands of research papers



WhatsApp Contact
Click Here

Published in:

Volume 10 Issue 8
August-2023
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

Unique Identifier

Published Paper ID:
JETIR2308225


Registration ID:
522902

Page Number

c231-c241

Share This Article


Jetir RMS

Title

Brand loyalty and consumers trust on Nestle products in coimbatore city

Abstract

This study explores the brand loyalty and consumer trust towards Nestle products in Coimbatore city, Tamil Nadu.The study examines factors influencing brand loyalty and consumer trust, demographic variations, and consumer satisfaction. Data was collected through a questionnaire administered to 124 respondents via Google forms. The findings reveal that quality and taste are highly ranked by consumers, and they are satisfied with Nestle's product design and packaging. Chi-square analyses indicate no significant relationship between age and purchasing behavior or monthly income and factors influencing purchase decisions. The study offers valuable suggestions for Nestle to expand product awareness, target diverse age groups, and ensure consistent product availability to maintain and strengthen brand loyalty and consumer trust. This research contributes valuable insights to help Nestle and other companies enhance their marketing strategies and consumer satisfaction in a competitive marketplace.

Key Words

Nestle, Brand loyalty, Consumer trust, Coimbatore, Product innovation.

Cite This Article

"Brand loyalty and consumers trust on Nestle products in coimbatore city ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 8, page no.c231-c241, August-2023, Available :http://www.jetir.org/papers/JETIR2308225.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Brand loyalty and consumers trust on Nestle products in coimbatore city ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 8, page no. ppc231-c241, August-2023, Available at : http://www.jetir.org/papers/JETIR2308225.pdf

Publication Details

Published Paper ID: JETIR2308225
Registration ID: 522902
Published In: Volume 10 | Issue 8 | Year August-2023
DOI (Digital Object Identifier):
Page No: c231-c241
Country: Tirupur, Tamil Nadu, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


Preview This Article


Downlaod

Click here for Article Preview

Download PDF

Downloads

000189

Print This Page

Current Call For Paper

Jetir RMS