UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 10 Issue 8
August-2023
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2308240


Registration ID:
522984

Page Number

c348-c356

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Title

Buyers Attitudes towards “Hmarchate” (Bird’s Eye Chilli) grown in Mizoram

Abstract

India is the largest producer, consumer and exporter of chilli, contributing about 40% of the world’s chilli production. India exported chilli for the year 2020-21, 6,01,500 tonnes with a value of Rupees 8,42,975 lakhs. Bird’s eye chilli is a wild form of chilli and usually used to denote any small sized pointed chilli of high pungency due to its resemblance to an avian pupil.The botanical name of bird’s eye chilli is Capsicum frutescens, belonging to the family solanaceae. The present study is based on primary data collected from 100 respondents based on their preferences of the attributes of the birds eye chilli displayed in the Mizo Stall in the BIOFACH India 2016 with INDIA ORGANIC held at National Small Industries Corporation( NSIC) Exhibition Grounds, Okhla New Delhi in November 2016.The researcher observed that organic (32%) emerged as the most significant attribute followed by pungency(25%), followed by price(19%), followed by distinct appearance(14%) and geographical indications(10%). Thus it can be concluded that ‘organic’ should be projected as the most significant attribute for ‘formulating marketing strategies for birds eye chilli’ cultivated in Mizoram.

Key Words

chilli, exports, production, attributes, attitudes score.

Cite This Article

"Buyers Attitudes towards “Hmarchate” (Bird’s Eye Chilli) grown in Mizoram", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 8, page no.c348-c356, August-2023, Available :http://www.jetir.org/papers/JETIR2308240.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Buyers Attitudes towards “Hmarchate” (Bird’s Eye Chilli) grown in Mizoram", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 8, page no. ppc348-c356, August-2023, Available at : http://www.jetir.org/papers/JETIR2308240.pdf

Publication Details

Published Paper ID: JETIR2308240
Registration ID: 522984
Published In: Volume 10 | Issue 8 | Year August-2023
DOI (Digital Object Identifier):
Page No: c348-c356
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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