• Deepesh Manorani
• Dr. Rajendra Prasad Meena

Rajasthan is often said to be a place with diverse customs and civilizations. The production of handicrafts is often a part of a culture's expression. Handmade, semi-handmade, and machine-made are the three separate categories that are used to categorise handicrafts. On the economic front, Rajasthan's exports of handicrafts totaled Rs. 3,343 crore in the fiscal year 2018, or 9% of the State's overall exports. This was, in other words, Rajasthan's economic contribution to the export sector. In 2016, the country's handicraft exports totaled Rs. 29,347 crore, with Rajasthan serving as one of the major providers and making up 11.4% of the total. Rajasthan has always held a significant portion of the market for Indian handicrafts that are exported. Since the beginning of recorded history, handicrafts have been a significant part of the culture and legacy of the city of Jodhpur. This study paper's goal is to undertake a thorough examination of the many difficulties that local handicraft manufacturers in Jodhpur are now experiencing. There is a lack of consensus over what constitutes a "handicraft," poor infrastructure, limited access to raw materials, interrupted supply chains, inefficient marketing, and other issues. Additionally, in order to compete in the modern market, craftspeople must strike a balance between the necessity to preserve their ancient skills and the need for innovation. This study focuses on the problems that the small-scale handicraft industry is now having and makes some suggestions for solutions. The main secondary sources that were utilised in the data collecting procedure included the observation approach as well as several internet publications and papers.

handicraft, Export, skills

"A study of the challenges encountered by the handicraft business in Jodhpur, Rajasthan", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 8, page no.d452-d459, August-2023, Available :http://www.jetir.org/papers/JETIR2308357.pdf

"A study of the challenges encountered by the handicraft business in Jodhpur, Rajasthan", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 8, page no. ppd452-d459, August-2023, Available at : http://www.jetir.org/papers/JETIR2308357.pdf