• Zulfiqar Murtaza

The present study took into account the effect of gender on risk taking ability of the investors in their financial decisions through overconfidence and loss aversion biases. A total of 128 investors (70 Males, 58 Females) of age groups 22 to 60 were taken into the study. The objective of the study was achieved by administering a well-structured questionnaire and collecting empirical evidence on investor’s own perceptions of bias. An Average Bias Score (ABS) was calculated and analyzed in SPSS. The results revealed that male and female investors have different awareness for different biases. Overconfidence was found to be prevalent in males than females and loss aversion was found to be more in females than males. These biases are present in varying degrees among us and this paper made an attempt to highlight the same.

"The effect of investor bias on gender: Causal role of Overconfidence and Loss aversion in financial decision making. ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 8, page no.d485-d499, August-2023, Available :http://www.jetir.org/papers/JETIR2308362.pdf

"The effect of investor bias on gender: Causal role of Overconfidence and Loss aversion in financial decision making. ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 8, page no. ppd485-d499, August-2023, Available at : http://www.jetir.org/papers/JETIR2308362.pdf