• Preetam U. Revankar

Green marketing is a phenomenon which has grown significantly in the modern market. The idea of the pollution-free operation has granted further significance in all industries at all levels in the current global scenario. Environmentalists blame the industrial sectors as the main factors for the degradation of natural resources and destruction of the environment. To overcome these challenges, a new concept has been developed to today's globalized modern world where manufacturing, consumption and also product marketing can easily ensure the safety of the environment, that is, the word ' Green Marketing'. It was developed through the research that people had a positive attitude towards the environment and also acted in an environmentally-friendly manner.

Green marketing, consumer, consumer behaviour, green environment.

"Consumer Behaviour On Green Marketing Focused On Environmental Awareness", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 8, page no.d682-d686, August-2023, Available :http://www.jetir.org/papers/JETIR2308386.pdf

"Consumer Behaviour On Green Marketing Focused On Environmental Awareness", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 8, page no. ppd682-d686, August-2023, Available at : http://www.jetir.org/papers/JETIR2308386.pdf