UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 10 Issue 8
August-2023
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2308386


Registration ID:
523469

Page Number

d682-d686

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Title

Consumer Behaviour On Green Marketing Focused On Environmental Awareness

Abstract

Green marketing is a phenomenon which has grown significantly in the modern market. The idea of the pollution-free operation has granted further significance in all industries at all levels in the current global scenario. Environmentalists blame the industrial sectors as the main factors for the degradation of natural resources and destruction of the environment. To overcome these challenges, a new concept has been developed to today's globalized modern world where manufacturing, consumption and also product marketing can easily ensure the safety of the environment, that is, the word ' Green Marketing'. It was developed through the research that people had a positive attitude towards the environment and also acted in an environmentally-friendly manner.

Key Words

Green marketing, consumer, consumer behaviour, green environment.

Cite This Article

"Consumer Behaviour On Green Marketing Focused On Environmental Awareness", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 8, page no.d682-d686, August-2023, Available :http://www.jetir.org/papers/JETIR2308386.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Consumer Behaviour On Green Marketing Focused On Environmental Awareness", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 8, page no. ppd682-d686, August-2023, Available at : http://www.jetir.org/papers/JETIR2308386.pdf

Publication Details

Published Paper ID: JETIR2308386
Registration ID: 523469
Published In: Volume 10 | Issue 8 | Year August-2023
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.35772
Page No: d682-d686
Country: Belagavi, Karnataka, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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