UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 10 Issue 8
August-2023
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2308421


Registration ID:
523307

Page Number

e185-e196

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Title

A STUDY ON DIMENSIONS OF AFTER SALES SERVICE QUALITIES ON CUSTOMER SATISFACTION

Abstract

After sales services being the most prominent source of word-of-mouth promotion for consumer goods is discussed quite often among the marketers as well as the consumers. It generates loyal customers and customer loyalty leads to customer satisfaction and revenue generation for the company. A satisfied and happy customer brings more individuals and eventually more revenues for the organization. The after sales services forms customer value concept that motivates the customers buy what creates the most value for them. It has also been defined as an emotional bond created between a customer and supplier in the long run. The proposed study is designed to the sales services and consumer satisfaction of kitchen appliances in Mysore city. The statistical tools like descriptive statistics, frequency and % analysis are used to analyze after sales services consumer satisfaction. The data is based on primary survey conducted during the year 2022 July- September.

Key Words

After Sales Service, Consumer Durables, Service Quality Dimensions, Customer Satisfaction

Cite This Article

"A STUDY ON DIMENSIONS OF AFTER SALES SERVICE QUALITIES ON CUSTOMER SATISFACTION ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 8, page no.e185-e196, August-2023, Available :http://www.jetir.org/papers/JETIR2308421.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A STUDY ON DIMENSIONS OF AFTER SALES SERVICE QUALITIES ON CUSTOMER SATISFACTION ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 8, page no. ppe185-e196, August-2023, Available at : http://www.jetir.org/papers/JETIR2308421.pdf

Publication Details

Published Paper ID: JETIR2308421
Registration ID: 523307
Published In: Volume 10 | Issue 8 | Year August-2023
DOI (Digital Object Identifier):
Page No: e185-e196
Country: Mysuru, Karnataka, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


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