• Jagrati tiwari

The dynamic landscape of brand promotion has undergone a profound transformation with the advent of social media platforms. This study delves into the intricate interplay between social media and brand promotion, seeking to unravel the mechanisms through which digital platforms influence brand visibility, engagement, and loyalty. Employing a multidisciplinary approach, this research examines the diverse strategies employed by businesses to harness the potential of social media for brand enhancement. By analyzing consumer behaviors, content effectiveness, and platform nuances, the study elucidates the evolving dynamics that shape successful brand promotion campaigns. Furthermore, the research explores the role of influencer marketing, user-generated content, and interactive storytelling in fostering authentic connections between brands and consumers. Through empirical analysis and case studies across industries, this study uncovers the intricate web of factors that contribute to effective social media-driven brand promotion strategies. The findings offer valuable insights for marketers and businesses aiming to navigate the complexities of modern brand promotion in an increasingly digital world.

Social media, brand promotion, digital marketing, consumer engagement, influencer marketing, user-generated content, interactive storytelling, brand visibility, consumer behavior, digital platforms.

"Role of social media in Brand Promotion", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 8, page no.e535-e553, August-2023, Available :http://www.jetir.org/papers/JETIR2308466.pdf

"Role of social media in Brand Promotion", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 8, page no. ppe535-e553, August-2023, Available at : http://www.jetir.org/papers/JETIR2308466.pdf