UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
Call for Paper
Volume 11 | Issue 10 | October 2024

JETIREXPLORE- Search Thousands of research papers



WhatsApp Contact
Click Here

Published in:

Volume 10 Issue 8
August-2023
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

Unique Identifier

Published Paper ID:
JETIR2308466


Registration ID:
523571

Page Number

e535-e553

Share This Article


Jetir RMS

Title

Role of social media in Brand Promotion

Authors

Abstract

The dynamic landscape of brand promotion has undergone a profound transformation with the advent of social media platforms. This study delves into the intricate interplay between social media and brand promotion, seeking to unravel the mechanisms through which digital platforms influence brand visibility, engagement, and loyalty. Employing a multidisciplinary approach, this research examines the diverse strategies employed by businesses to harness the potential of social media for brand enhancement. By analyzing consumer behaviors, content effectiveness, and platform nuances, the study elucidates the evolving dynamics that shape successful brand promotion campaigns. Furthermore, the research explores the role of influencer marketing, user-generated content, and interactive storytelling in fostering authentic connections between brands and consumers. Through empirical analysis and case studies across industries, this study uncovers the intricate web of factors that contribute to effective social media-driven brand promotion strategies. The findings offer valuable insights for marketers and businesses aiming to navigate the complexities of modern brand promotion in an increasingly digital world.

Key Words

Social media, brand promotion, digital marketing, consumer engagement, influencer marketing, user-generated content, interactive storytelling, brand visibility, consumer behavior, digital platforms.

Cite This Article

"Role of social media in Brand Promotion", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 8, page no.e535-e553, August-2023, Available :http://www.jetir.org/papers/JETIR2308466.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Role of social media in Brand Promotion", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 8, page no. ppe535-e553, August-2023, Available at : http://www.jetir.org/papers/JETIR2308466.pdf

Publication Details

Published Paper ID: JETIR2308466
Registration ID: 523571
Published In: Volume 10 | Issue 8 | Year August-2023
DOI (Digital Object Identifier):
Page No: e535-e553
Country: Kanpur, Uttar Pradesh, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


Preview This Article


Downlaod

Click here for Article Preview

Download PDF

Downloads

000127

Print This Page

Current Call For Paper

Jetir RMS