• Ms.M.KAVYA
• Mr. K. PONNUMANI

Now-a-days rural development plays a role in ever-growing media attention on the success of Information Technology. Its focus is on the internet or the World Wide Web. Generally, there is an IT friendly atmosphere in the country. Information Technology is increasingly moving to the core of national competitiveness strategies around the world. Information Technology has given enormous power to individuals to gain information and knowledge with important consequences in terms of providing education and access to markets of doing business and social interactions among others. Approximately 70% of the Indian population lives in rural areas. Today rural development is essential for the development of the Indian Economy. The role of Information Technology has increased from providing only the Networks to set-up the basis of updated technological programs in rural areas. The rural market of India is showing an impressive growth largely due to changing lifestyle patterns, better communication networks and rapidly changing demand structure of consumers of rural areas.

IT, Rural development,economic growth, rural area

"A STUDY ON THE ROLE OF THE INFORMATION TECHNOLOGY ON THE DEVELOPMENT OF RURAL AREAS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 8, page no.f670-f676, August-2023, Available :http://www.jetir.org/papers/JETIR2308578.pdf

"A STUDY ON THE ROLE OF THE INFORMATION TECHNOLOGY ON THE DEVELOPMENT OF RURAL AREAS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 8, page no. ppf670-f676, August-2023, Available at : http://www.jetir.org/papers/JETIR2308578.pdf