• M.JOHN JACOB

An objective of the study is to analyse the customer’s Preference and satisfaction towards the handicraft product. Justifiable sample size was found to be 309. Keeping 25% of non-response approximately, 400 questionnaires were distributed. Among the distributed questionnaire 380 were received and only 375 were accepted. The research is used in descriptive method. Questionnaire was used to collect data. Descriptive statistics, Correlation and Regression were used. It is inferred that most of the Indian customers preferred the handicrafts such as Metal ware, Wood ware, Hand printed textiles, Embroidered and crocheted goods, Shawls, Carpets, Bamboo products, Pot / Clay product, Imitation jewellery, Paintings, Earthenware, it is suggested that handmade product price is very high when compared the commercial product. So, customers understand the artesian pain and buy the handmade product. It is suggested that most of the handicraft product does not have certificate. The certified handmade product is the future opportunity of the business environment and market scenario.

customer’s Preference, satisfaction, handicraft product, Tirunelveli

"CONSUMER PREFERENCE AND SATISFACTION TOWARDS HANDICRAFT PRODUCT IN TIRUNELVELI DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 8, page no.g37-g45, August-2023, Available :http://www.jetir.org/papers/JETIR2308605.pdf

"CONSUMER PREFERENCE AND SATISFACTION TOWARDS HANDICRAFT PRODUCT IN TIRUNELVELI DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 8, page no. ppg37-g45, August-2023, Available at : http://www.jetir.org/papers/JETIR2308605.pdf