UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 10 Issue 8
August-2023
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2308605


Registration ID:
523872

Page Number

g37-g45

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Title

CONSUMER PREFERENCE AND SATISFACTION TOWARDS HANDICRAFT PRODUCT IN TIRUNELVELI DISTRICT

Authors

Abstract

An objective of the study is to analyse the customer’s Preference and satisfaction towards the handicraft product. Justifiable sample size was found to be 309. Keeping 25% of non-response approximately, 400 questionnaires were distributed. Among the distributed questionnaire 380 were received and only 375 were accepted. The research is used in descriptive method. Questionnaire was used to collect data. Descriptive statistics, Correlation and Regression were used. It is inferred that most of the Indian customers preferred the handicrafts such as Metal ware, Wood ware, Hand printed textiles, Embroidered and crocheted goods, Shawls, Carpets, Bamboo products, Pot / Clay product, Imitation jewellery, Paintings, Earthenware, it is suggested that handmade product price is very high when compared the commercial product. So, customers understand the artesian pain and buy the handmade product. It is suggested that most of the handicraft product does not have certificate. The certified handmade product is the future opportunity of the business environment and market scenario.

Key Words

customer’s Preference, satisfaction, handicraft product, Tirunelveli

Cite This Article

"CONSUMER PREFERENCE AND SATISFACTION TOWARDS HANDICRAFT PRODUCT IN TIRUNELVELI DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 8, page no.g37-g45, August-2023, Available :http://www.jetir.org/papers/JETIR2308605.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"CONSUMER PREFERENCE AND SATISFACTION TOWARDS HANDICRAFT PRODUCT IN TIRUNELVELI DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 8, page no. ppg37-g45, August-2023, Available at : http://www.jetir.org/papers/JETIR2308605.pdf

Publication Details

Published Paper ID: JETIR2308605
Registration ID: 523872
Published In: Volume 10 | Issue 8 | Year August-2023
DOI (Digital Object Identifier): https://doi.org/10.5281/zenodo.8347469
Page No: g37-g45
Country: Kodaikanal/ Dindugal, Tamilnadu, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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