• Dr. Chandan Bora

Over the last two decades, Indian e-commerce industry has experienced a manifold growth in business. Before the COVID-19 pandemic, e-commerce was already showing a substantial growth in the business. Global e-commerce sales amounted to $3.9 trillion in 2019 and were projected to exhibit further growth in the subsequent years. As expected, global e-commerce revenues reached $5.2 trillion in 2021 and are projected to reach $8.1 trillion by 2026. Pandemic has a substantial influence on e-commerce and it is expected that MSME will persistently flourish in the coming years as there is increase in number of individuals chosing to go online opting for shopping as it is a simple and secure method of acquiring products and services. In India due to growing internet penetration, the rapid technology adoption, increasing smartphone users, reasonable data price, online mode of payment through UPI, innovative business models by MSMEs, and multiple payment options by e-commerce companies are major reasons for the growth of the industry.

Consumer Protection Issues and E-Commerce in India

"Consumer Protection Issues and E-Commerce in India ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 8, page no.h527-h530, August-2023, Available :http://www.jetir.org/papers/JETIR2308761.pdf

"Consumer Protection Issues and E-Commerce in India ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 8, page no. pph527-h530, August-2023, Available at : http://www.jetir.org/papers/JETIR2308761.pdf