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January-2025
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed, Crossref DOI Journal )
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UGC Approved Journal no 63975(19)
New UGC Peer-Reviewed Rules
ISSN: 2349-5162 | ESTD Year : 2014 Volume 12 | Issue 9 | September 2025
New UGC Peer-Reviewed Rules
ISSN: 2349-5162 | ESTD Year : 2014 Volume 12 | Issue 9 | September 2025
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIR2308778
Registration ID:
554213
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Title
Marketing and Artificial Intelligence: Future Trends
Authors
Abstract
Artificial Intelligence (AI) is transforming the landscape of marketing by enabling businesses to engage with customers more effectively, personalize offerings, and optimize decision-making processes. This paper explores the intersection of marketing and AI, focusing on emerging trends and future implications. Through a detailed literature review, it examines key applications such as predictive analytics, conversational AI, and hyper-personalization. Additionally, this study addresses challenges such as ethical considerations and data privacy concerns. The findings suggest that AI’s integration into marketing will lead to more adaptive and customer-centric strategies, ultimately driving business innovation and growth.
Key Words
Artificial Intelligence, Predictive Analytics, Conversational AI
Cite This Article
"Marketing and Artificial Intelligence: Future Trends", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 1, page no.h643-h646, January-2025, Available :http://www.jetir.org/papers/JETIR2308778.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"Marketing and Artificial Intelligence: Future Trends", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 1, page no. pph643-h646, January-2025, Available at : http://www.jetir.org/papers/JETIR2308778.pdf
Publication Details
Published Paper ID: JETIR2308778
Registration ID: 554213
Published In: Volume 12 | Issue 1 | Year January-2025
Page No: h643-h646
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR2308778
Published Paper PDF: https://www.jetir.org/papers/JETIR2308778
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