• INBA VARSHINI.G
• Mr. D. SHANMUGAVADIVEL

Since more private players have joined the race, it is becoming more and more difficult For both private and public sector banks to satisfy and retain customers. The focus is slowly shifting towards personalized services for customers, and they are expecting more than just basic banking facilities and services. The study is an attempt to understand how customer satisfaction and service quality are affecting the performance of a bank. Even though the private sector banks are lacking in branch network and market coverage, They have competitive strengths in automation and technology, product innovation, risk Management, speedy decision making, personalized service, progressive Human Resource Management policies and expertise in niche segments and so on. This motivates us to do the research on the financial performance of State Bank of India and ICICI Bank. The title of the research is A Comparative study of customers satisfaction towards SBI and ICICI’ preferences of Tiruppur District”. This indicates how far the customers of SBI and ICICI are satisfied with the services provided by their bank. To analyse this in the Research primary data is collected through questionnaires. The questionnaires are filled up by the customers of SBI and ICICI Bank. The collected data has been analysed to Know that which banks’ customers are more satisfied.

"A Comparative study on customer satisfaction towards SBI and ICICI Bank ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 9, page no.a266-a273, September-2023, Available :http://www.jetir.org/papers/JETIR2309033.pdf

"A Comparative study on customer satisfaction towards SBI and ICICI Bank ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 9, page no. ppa266-a273, September-2023, Available at : http://www.jetir.org/papers/JETIR2309033.pdf