• Dr. Riya Mukhopadhyay

Abstract: This research paper delves into the dynamic interplay between disruptive technologies and the media sector within the context of Smart Society 5.0. Smart Society 5.0, characterized by the integration of Artificial Intelligence (AI), the Internet of Things (IoT), Blockchain, and 5G networks, represents a transformative paradigm shift in how media content is produced, distributed, and consumed. The study explores how these disruptive technologies are reshaping the media landscape, and fostering personalization, interactivity, and efficiency. It delves into the implications of these advancements on media organizations, content creators, and consumers, shedding light on the challenges faced and innovative strategies employed by media companies to adapt.

Disruptive Technologies,Media Sector,Artificial Intelligence,Blockchain,5G Networks

"''Unlocking Tomorrow's Media: The Fusion of Progressive Technologies and Smart Society 5.0''", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 9, page no.a304-a320, September-2023, Available :http://www.jetir.org/papers/JETIR2309038.pdf

"''Unlocking Tomorrow's Media: The Fusion of Progressive Technologies and Smart Society 5.0''", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 9, page no. ppa304-a320, September-2023, Available at : http://www.jetir.org/papers/JETIR2309038.pdf