• E.Sneha
• Mr.k.ponnumani

In the last few decades, internet has significantly changed the way of communication, sharing of information and business advertisement strategy. World wide web enables us as a consumer and as manager of any firm to participate in the global virtual marketplace. This led to innovative and effective way of marketing with respect to not only for the seller but also for the buyer of any product. In the present ear of technology, digital marketing plays a significant role in the marketing of any product. Digital marketing or internet marketing is not become more efficient than the traditional marketing.

Digital marketing, internet, online advertising, internet marketing

"Impact of digital marketing on the purchase of medical products with special reference to coimbatore city ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 9, page no.a430-a435, September-2023, Available :http://www.jetir.org/papers/JETIR2309052.pdf

"Impact of digital marketing on the purchase of medical products with special reference to coimbatore city ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 9, page no. ppa430-a435, September-2023, Available at : http://www.jetir.org/papers/JETIR2309052.pdf