• SANGAM GARG

There are many different elements used to enhance visual appeal in Advertising and Graphic design. While all elements of design are important, arranging all of these components effectively, affects the overall visual appeal to viewers. The use of space may be thought of as the single, most important element of design. How things are arranged contributes to how effective an advertisement is to its audience. White space is an important art form originated from traditional Chinese painting. Now it is widely used and existed in various fields. The white space on the picture enables the viewer to generate rich associations and expand the artistic conception of the picture and graphic layout. ”Whitespace is important to visual appeal in many ways. This includes readability, viewer perception of brand image, drawing focus, and creating harmony. Whitespace has numerous names and definitions, and can be applied as a design tool in many way sadden function as well as elegance to an advertisement. By employing current and past portfolio pieces, as well as some famous advertisements that use differing amounts of whitespace, my intended outcome will be to prove whitespace as an essential tool to advertising design.

Keywords—graphic design; white space; artistic conception

"White space: An Overlooked Element of Design", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 9, page no.b506-b513, September-2023, Available :http://www.jetir.org/papers/JETIR2309154.pdf

"White space: An Overlooked Element of Design", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 9, page no. ppb506-b513, September-2023, Available at : http://www.jetir.org/papers/JETIR2309154.pdf