• Dr. Basavaraj Huggi

India has overtaken Japan and Germany to become the world's third largest auto market by sales volume. In fact, a whopping 23 million cars were produced in the Indian market in 2022 alone. This incredible performance is attributed to the strong return of demand for personal mobility after the pandemic. But the industry is quickly adapting to change and getting back on track faster than usual. Buying behaviour is a crucial aspect of demand for any product. It involves a combination of various factors such as economics, technology and psychological involvement of consumers. It shows the characteristics of the consumer through their perception of the product, quality, price, income, likes and dislikes and very important lifestyle. Understanding the psychology of buyers is becoming a complex process these days, after the pandemic, new behaviors seem to exist everywhere, such as new ways of interacting, ways of working and timing of work, sources of income, future income and savings calculations. Today's spending patterns, isolation and social behavior have seen many changes compared to the same consumer's behavior pattern before the pandemic. As life gets back to normal, resulting in drastic changes in the demand for the automotive industry in India. This article is an attempt to focus on the analysis of the changes in the consumer buying behavior of automobiles that are redefining the demand, the face of the Indian automobile industry, especially after the pandemic that triggered the revival of the industry.

Indian Automotive Industry, COVID-19 Pandemic, Buyer`s Psychology, Changing Demand in Automotive Industry, Consumer Behavior.

"An Analysis of Consumer Behaviour for Buying Selected Cars in Haveri District", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 9, page no.c194-c202, September-2023, Available :http://www.jetir.org/papers/JETIR2309221.pdf

"An Analysis of Consumer Behaviour for Buying Selected Cars in Haveri District", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 9, page no. ppc194-c202, September-2023, Available at : http://www.jetir.org/papers/JETIR2309221.pdf