• P. Rajasekhar

Management of Public Private Partnerships in Health Care Sector in India ABSTRACT The fast-changing world has generated lot of complexities in the business environment. Liberalization of the Indian business environment through modification in the industrial, trade and fiscal policies by the Government has brought in changes and competition of a magnitude that was previously unknown to Indian organizations. In the new liberalized scenario, where multinationals and other global players are competing in the domestic market, the management of organizations is expected to be more productive and efficient for survival. In order to survive, Indian organizations are being forced to undergo massive changes. It is almost impossible to face these massive changes alone. This is especially true in providing health care services to the masses where prices are raising constantly, changing disease patterns and increased use of sophisticated technology for diagnosis and treatment. This made it virtually impossible to imagine any single organization providing services without some type of institutional partnership. Public-private partnership (PPP) is a mode of implementing governmental programmes in partnership with the private sector. These partnerships may range from global partnerships between multinational companies and local partnerships, between private physicians and Government clinics. In this context, the paper discusses the related literature available on PPPs, the objectives and principles of PPPs, various forms of PPPs and models that are being followed in other developed and developing countries. In addition to the above, the paper also looks at existing frame work of PPPs, key success factors for PPP in Health care sector, application of PPPs in Indian health care sector and challenges that are being faced in the management of PPPs. In Conclusion, authors tried to make some meaningful suggestions that improve the efficiency in working of PPPs in general and PPPs in Health care sector in particular.

Public-Private Partnership, Institutional partnership, health care sector

"Management of Public Private Partnerships in Health Care Sector in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 9, page no.c766-c773, September-2023, Available :http://www.jetir.org/papers/JETIR2309288.pdf

"Management of Public Private Partnerships in Health Care Sector in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 9, page no. ppc766-c773, September-2023, Available at : http://www.jetir.org/papers/JETIR2309288.pdf