• D.Shanmugavadivel
• Kavika sri.R.R

The study investigated about the investor preference towards ICICI Lombard general insurance company ltd. It also examines about the investors level of satisfaction in the policy. The study has used both primary data and secondary data for analysis. Primary data collected through questionnaire and secondary data collected through various journals, articles and from Internet. A sample of 120 participants was chosen at random to participate in the study, and they completed a survey form to collect data on their switching and non-switching intentions.

"A study on investor preference towards ICICI Lombard general insurance company limited ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 9, page no.d249-d256, September-2023, Available :http://www.jetir.org/papers/JETIR2309324.pdf

"A study on investor preference towards ICICI Lombard general insurance company limited ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 9, page no. ppd249-d256, September-2023, Available at : http://www.jetir.org/papers/JETIR2309324.pdf