• SUNITA BANERJEE

A name made of initials that describe a product benefit or function names that can evoke a vivid image, it completely made-up words, adoption of a word from another language or using the names of real people. Some brands create their name by using a silly pun, combining multiple words together to create one. The act of associating a product or service with a brand has become part of pop culture. Most products have some kind of brand identity, from common table salt to designer jeans. A brand number is a brand name that has colloquially become a generic term for a product or service, which are often used to describe any brand of adhesive bandage; any type of hosiery; or any brand of facial tissue respectively. The expression of a brand including its name, trademark, communications, and visual appearance can be a brand identity. Because the identity is assembled by the brand owner, it reflects how the owner wants the consumer to perceive the brand and by extension the branded company, organization, product or service. This is in contrast to the brand image, which is a customer’s mental picture of a brand. The brand owner will seek to bridge the gap between the brand image and the brand identity. Brand identity is fundamental to consumer recognition and symbolizes the brand’s differentiation from competitors.

Brand, Protection, Intellectual Property, Business, Identification

"BRAND IS NOT ONLY A NAME IT’S AN IDENTIFICATION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 9, page no.f106-f109, September-2023, Available :http://www.jetir.org/papers/JETIR2309511.pdf

"BRAND IS NOT ONLY A NAME IT’S AN IDENTIFICATION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 9, page no. ppf106-f109, September-2023, Available at : http://www.jetir.org/papers/JETIR2309511.pdf