• MOSHINA NOORMAHANMAD MULANI

A Study of customer satisfaction towards Self Help Groups products with special reference to Sangli District. Study mainly focused on customer satisfaction towards Self Help Groups products in Sangli, factors that influence the consumers to purchase SHGs products, the level satisfaction of customers towards Self Help Groups products. Most respondents purchase the goods monthly and they are purchasing the maximum number of bakery products, while Papad and others are purchasing the remaining products. The study reveals that the Self Help Groups are working hard to satisfy their customers. Self Help Groups products are more but the customers prefer to purchase only some products.

SHG, Micro Finance, Customer satisfaction Marketing Product.

"A Study of Customer satisfaction towards Self Help Groups Products", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 9, page no.f334-f340, September-2023, Available :http://www.jetir.org/papers/JETIR2309541.pdf

"A Study of Customer satisfaction towards Self Help Groups Products", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 9, page no. ppf334-f340, September-2023, Available at : http://www.jetir.org/papers/JETIR2309541.pdf