• Dr. Sadashiv Sitaram Mengal

This research paper explores the profound impact of social media platforms on the growth of the creator economy. In recent years, the creator economy has witnessed exponential expansion, driven in large part by the emergence and evolution of social media platforms. This study investigates how these platforms have facilitated the rise of content creators, influencers, and entrepreneurs, fundamentally reshaping traditional industries and economic paradigms. Through a comprehensive analysis of data, case studies, and interviews with key industry stakeholders, this paper sheds light on the mechanisms through which social media platforms empower creators, the challenges they face, and the broader societal implications of this transformative trend. By examining the interplay between technology, user engagement, monetization strategies, and the creator ecosystem, this research aims to provide valuable insights into the evolving landscape of the creator economy in the digital age.

Creator Economy, Influencers, Digital Age Trends, Digital Entrepreneurship, Socioeconomic Transformation, Technology Impact

"The Impact of Social Media Platforms on the Growth of the Creator Economy", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 10, page no.d917-d921, October-2023, Available :http://www.jetir.org/papers/JETIR2310307.pdf

"The Impact of Social Media Platforms on the Growth of the Creator Economy", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 10, page no. ppd917-d921, October-2023, Available at : http://www.jetir.org/papers/JETIR2310307.pdf