• Mohammad Wase Siddiqi
• Noor Ahmad Mohammadi

This research articulates the influence of advertising on consumer buying behavior for conspicuous products. Aim of conducting this study was to analyze the impact of advertising liking and advertising attitude on consumer buying behavior, mainly to investigate that either the advertisements are effective to convince a people to spend money on conspicuous products or to influence their buying behavior. Findings of this research will be beneficial to overcome the problem of either the advertisers should focus more on advertisements contents and effectiveness of advertisements. In order to investigate this, data was collected by showing different advertisements to the responders and it was asked for to fill up the questionnaire. According to our findings, there is a significant and positive influence of advertising on consumer buying behavior for conspicuous products

Advertisement, Buying Behavior, Influence, Conspicuous Products, Consumer, etc.

"THE INFLUENCE OF ADVERTISING ON CONSUMER BUYING BEHAVIOR FOR CONSPICUOUS PRODUCTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 10, page no.f405-f418, October-2023, Available :http://www.jetir.org/papers/JETIR2310448.pdf

"THE INFLUENCE OF ADVERTISING ON CONSUMER BUYING BEHAVIOR FOR CONSPICUOUS PRODUCTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 10, page no. ppf405-f418, October-2023, Available at : http://www.jetir.org/papers/JETIR2310448.pdf