• Shivaprasad S

The contemporary business landscape is witnessing the rapid rise of e-commerce as a significant contributor to global economic growth. India, too, is experiencing this e-commerce revolution within its domestic market. In the Indian context, e-commerce companies have ushered in new employment opportunities, enhanced product and service quality, and delighted consumers with discounts, cash-backs, and enticing offers. However, this burgeoning e-commerce sector has also brought forth fierce competition and challenges for traditional businesses and unorganized sectors in India. This research paper aims to explore both the positive and negative impacts of e-commerce on traditional businesses and the overall Indian economy.

E-commerce, Challenges of e-commerce, Effects of e-commerce

"Impact of electronic commerce on conventional business models in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 10, page no.f711-f715, October-2023, Available :http://www.jetir.org/papers/JETIR2310488.pdf

"Impact of electronic commerce on conventional business models in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 10, page no. ppf711-f715, October-2023, Available at : http://www.jetir.org/papers/JETIR2310488.pdf