• I SATHYA
• G PRATHEESH

In Today’s world of intense competition, targeting to get and hold the attention is of utmost importance. Advertisers relentlessly try to explore more and more avenues to exhibits their product ads where consumers are expected to percive. The perception depends on how consumer’s senses react to the exposure of physical product that are attained through the creation and reinforcement of “brand image” and “brand loyalty”. Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. A television advertisement also called a television commercial, commercial, advert, TV advert or simply an ad is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product or service. Advertisers and marketers may refer to television commercials as TVCs.

Brand loyalty, TV advertisements, consumer behavior, TV commercials

"A STUDY ON IMPACT OF TV COMMERCIALS ON SALES OF ANTACIDS IN RETAIL PHARMACIES IN MADURAI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 10, page no.g510-g521, October-2023, Available :http://www.jetir.org/papers/JETIR2310559.pdf

"A STUDY ON IMPACT OF TV COMMERCIALS ON SALES OF ANTACIDS IN RETAIL PHARMACIES IN MADURAI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 10, page no. ppg510-g521, October-2023, Available at : http://www.jetir.org/papers/JETIR2310559.pdf