• Mr. Revannath S. Navale
• Dr. Vijay M. Kumbhar

The aim of this research paper is to investigate the various factors that influence the buying behaviour of mobile phone buyers. In today's technologically driven world, mobile phones have become an integral part of daily life, affecting the way individuals communicate, access information, and perform various tasks. Understanding the factors that impact consumers' decisions to purchase mobile phones is crucial for marketers and manufacturers to devise effective marketing strategies and develop products that cater to consumer preferences. This study employs a mixed-methods approach, combining qualitative and quantitative research methods to gain comprehensive insights into the factors that shape mobile phone purchasing behaviour.

Mobile phone, Buying behaviour, Mobile phone companies, Consumer behaviour factors, Smartphones, etc.

"“A Study on Buying Behaviour of Mobile Phone Buyers in Solapur District’’", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 10, page no.h46-h58, October-2023, Available :http://www.jetir.org/papers/JETIR2310607.pdf

"“A Study on Buying Behaviour of Mobile Phone Buyers in Solapur District’’", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 10, page no. pph46-h58, October-2023, Available at : http://www.jetir.org/papers/JETIR2310607.pdf