• T. DURGA NAGESWARA RAO
• PROF. V. VENKATESWARLU

One of the striking features of demographic transition in the world has been the significant increase in the absolute and relative numbers of elderly people. Falling mortality has meant improving life expectancies and an increasing proportion of older people in the population. The protruding vertex of population pyramid of India is evincing the significant increase in elderly population over a few decades. As a matter of concern, the country is facing by the elderly population, a non-working and ill health population, is second highest in the world. The competence to delay death through medical advancement and increasing education has resulted into improved life expectancy resulting into protruding vertex. The speedily ageing population in India is witnessing new challenges. Help Age India conducted a survey in 23 major cities of India in 2018. Around 60% elders confirmed that Elder Abuse is prevalent in our society. Of those, who reported prevalence, 88% of them believed its existence is high The causes of abuse of older people are complex and multifaceted, and may encompass physical, psychological, social, medical, legal and environmental factors and multiple systems. Elder abuse is a complex phenomenon that results from several different causes, and that often has roots in multiple factors. Older women are mainly at risk of financial abuse, physical abuse, and sexual abuse. Through scenario has changed in recent times, it is evident in history of India that by and large women were not encouraged to seek education and become independent. This led to women remain illiterate and could not produce any monetary livelihood for herself. Work contribution that would generate income was not also nor acceptable in Indian society rather were they restricted to perform household chores only. Such implications made women to depend upon their husband for all kinds of needs especially financial support. After death of spouse, she expects the same monetary support from her son. In long run, such financial dependence turns futile and become abusive. Therefore the present paper explores Abuse of Elderly in Guntur district of Andhra Pradesh and further lays an emphasis on Challenges and Strategies.

Elderly, Abuse, Social Work, Intervention, Challenges, Strategies

"ABUSE OF ELDERLY IN GUNTUR DISTRICT OF ANDHRA PRADESH CHALLENGES AND SOCIAL WORK INTERVENTION STRATEGIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 10, page no.h59-h66, October-2023, Available :http://www.jetir.org/papers/JETIR2310608.pdf

"ABUSE OF ELDERLY IN GUNTUR DISTRICT OF ANDHRA PRADESH CHALLENGES AND SOCIAL WORK INTERVENTION STRATEGIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 10, page no. pph59-h66, October-2023, Available at : http://www.jetir.org/papers/JETIR2310608.pdf