• Emmanuel George
• Dr. Sebastian T. Joseph

Agriculture is the cornerstone of Eastern Uttar Pradesh (UP), intimately linked with the vitality of its soils. Sustainable agriculture and crop yields rely on the dissemination of soil health practices. This research investigates the potential of animated training videos to empower farmers with essential knowledge. The study encompasses three objectives, each addressing the impact of animated videos on Eastern UP farmers. The first objective assesses the effectiveness of animated videos in enhancing farmers' soil health knowledge. Findings confirm a substantial knowledge improvement across age groups, ranging from 15% to 26%. This underscores the videos' ability to bridge generational gaps and convey critical information about sustainable soil health practices. The second objective reveals the motivational power of these videos in encouraging farmers to adopt improved soil health practices. Adoption rates increased by 15% to 30% across age categories, indicating their potential to drive behavior change and integrate sustainable practices into local agriculture. The third objective explores the cultural appropriateness of animated videos, affirming their alignment with the local context. Language, imagery, and narration resonate with Eastern UP's cultural nuances, enabling effective knowledge dissemination. This research illuminates the potential of multimedia tools for transformative education in Eastern UP. The findings advocate for integrating animated training videos into agricultural education and extension programs, fostering a more informed, sustainable, and productive agricultural landscape in the region.

Soil health, Animated training videos, Agricultural Education, Knowledge enhancement, Sustainable agriculture, Eastern Uttar Pradesh, Behaviour change

"Evaluating the Effectiveness of Animated Training Videos in Enhancing Soil Health Knowledge among Farmers in Districts of East Uttar Pradesh", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 11, page no.a473-a482, November-2023, Available :http://www.jetir.org/papers/JETIR2311062.pdf

"Evaluating the Effectiveness of Animated Training Videos in Enhancing Soil Health Knowledge among Farmers in Districts of East Uttar Pradesh", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 11, page no. ppa473-a482, November-2023, Available at : http://www.jetir.org/papers/JETIR2311062.pdf