• K.N.B.KUMARI
• DR.M.UMA DEVI

ABSTRACT: An Entrepreneur is an Innovator who introduces something new in an economy. The present Scenario Entrepreneurship and Innovation playing important role. The present study focus on Entrepreneurship and Innovation (EI). Entrepreneurship can be viewed as a creative and innovative response to the environment and an ability to recognize, initiate and exploit an Economic Opportunity. Innovation may be in introducing a new manufacturing process that has not yet been tested and commercially exploited, introduction of a new product with which the customers are not familiar or introducing a new quality in an existing product, locating a new source of raw material or semi-finished product that was not exploited earlier, developing a new combination of means of production. The Study Focus on Entrepreneurship and Innovation. The paper will also include innovative Techniques in business, importance of Entrepreneurship, Innovation and Entrepreneurship impact on young generation.

KEY WORDS: Entrepreneur, Entrepreneurship, Innovation, Economic Opportunity, Women Entrepreneurs, Innovative Techniques.

"AN OVERVIEW OF ENTREPRENEURSHIP AND INNOVATIONS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 11, page no.a684-a694, November-2023, Available :http://www.jetir.org/papers/JETIR2311086.pdf

"AN OVERVIEW OF ENTREPRENEURSHIP AND INNOVATIONS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 11, page no. ppa684-a694, November-2023, Available at : http://www.jetir.org/papers/JETIR2311086.pdf