UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 10 Issue 11
November-2023
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2311176


Registration ID:
527632

Page Number

b654-b661

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Title

RETAIL BANKING TRANSFORMATION AT ICICI BANK LTD.

Abstract

The objective of this study is to explore the various Digital Banking Channels, which a private banker deals in and the systematic processes involved, to match client requirements with the right kind of offerings. ICICI started it in 1994 and since then it has been a remarkable success. This study will highlight more on the Product Portfolio of ICICI retail banking, their organizational structure, policies and how they have transformed or innovatively structured to be attractive and competitive in the market.

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"RETAIL BANKING TRANSFORMATION AT ICICI BANK LTD.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 11, page no.b654-b661, November-2023, Available :http://www.jetir.org/papers/JETIR2311176.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"RETAIL BANKING TRANSFORMATION AT ICICI BANK LTD.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 11, page no. ppb654-b661, November-2023, Available at : http://www.jetir.org/papers/JETIR2311176.pdf

Publication Details

Published Paper ID: JETIR2311176
Registration ID: 527632
Published In: Volume 10 | Issue 11 | Year November-2023
DOI (Digital Object Identifier):
Page No: b654-b661
Country: new delhi, delhi, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR2311176
Published Paper PDF: https://www.jetir.org/papers/JETIR2311176

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