UGC Approved Journal no 63975(19)

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Volume 11 | Issue 10 | October 2024

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Volume 10 Issue 11
November-2023
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2311182


Registration ID:
527668

Page Number

b693-b700

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Title

Mediating Role of Value Analysis between Innovation and Competitive Advantage

Abstract

Innovation is very important for any organization. It provides opportunity to Organization to penetrate faster in today’s global computation. Innovation built help organization to develop better connection with new developing markets. When any organization has innovation then that organization can grow easily in the market. Organization cannot survive the market by using their traditional manufacturing processes because due to new technologies every organization try to provide better quality product with less cost, hence to grow and survive in this competition organization need to use innovative methods and manufacturing processes. Organizations provide new, novel and innovative product to the customers through innovations. Value analysis helps to develop innovation in the organization. Many research found that innovation have positive impact on competitive advantage. Many other research shows that there is positive impact of value analysis on competitive advantage. The objective of this study is to find mediating role of value analysis between innovation and competitive advantage. Result of this study shows that value analysis mediates the relation between innovation and competitive advantage. Results also found that when value analysis mediate between innovation and competitive advantage, indirect effect of innovation on competitive advantage has become significant.

Key Words

Innovation, value analysis, Competitive advantage

Cite This Article

"Mediating Role of Value Analysis between Innovation and Competitive Advantage", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 11, page no.b693-b700, November-2023, Available :http://www.jetir.org/papers/JETIR2311182.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Mediating Role of Value Analysis between Innovation and Competitive Advantage", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 11, page no. ppb693-b700, November-2023, Available at : http://www.jetir.org/papers/JETIR2311182.pdf

Publication Details

Published Paper ID: JETIR2311182
Registration ID: 527668
Published In: Volume 10 | Issue 11 | Year November-2023
DOI (Digital Object Identifier):
Page No: b693-b700
Country: churchgate, Mumbai, Maharashtra, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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