• M. NAGA SANDHYA

India continues to be the largest producer of milk in world. Several measures have been initiated by the Government to increase the productivity of livestock, which has resulted in increasing the milk production significantly from the level of 102.6 million tonnes at the end of the Tenth Plan (2006-07) to 127.9 million tonnes at the end of the Eleventh Plan (2011-12). Milk production during 2014-15 and 2015-16 is 146.3 million tonnes and 155.5 million tonnes respectively showing an annual growth of 6.27%. The per capita availability of milk is around 337 grams per day in 2015-16. It is at this juncture a study has been conducted to examine the brand preferences of consumers towards milk brand in Kurnool district of Andhra Pradesh.

Brand Preferences, Milk Brands, Branded Milk, Milk Brand Customers

"“Consumers Preferences towards Milk Brands : A Study of Kurnool District in Andhra Pradesh”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 11, page no.b731-b741, November-2023, Available :http://www.jetir.org/papers/JETIR2311189.pdf

"“Consumers Preferences towards Milk Brands : A Study of Kurnool District in Andhra Pradesh”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 11, page no. ppb731-b741, November-2023, Available at : http://www.jetir.org/papers/JETIR2311189.pdf