UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Volume 10 Issue 11
November-2023
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2311189


Registration ID:
527717

Page Number

b731-b741

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Title

“Consumers Preferences towards Milk Brands : A Study of Kurnool District in Andhra Pradesh”

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Abstract

India continues to be the largest producer of milk in world. Several measures have been initiated by the Government to increase the productivity of livestock, which has resulted in increasing the milk production significantly from the level of 102.6 million tonnes at the end of the Tenth Plan (2006-07) to 127.9 million tonnes at the end of the Eleventh Plan (2011-12). Milk production during 2014-15 and 2015-16 is 146.3 million tonnes and 155.5 million tonnes respectively showing an annual growth of 6.27%. The per capita availability of milk is around 337 grams per day in 2015-16. It is at this juncture a study has been conducted to examine the brand preferences of consumers towards milk brand in Kurnool district of Andhra Pradesh.

Key Words

Brand Preferences, Milk Brands, Branded Milk, Milk Brand Customers

Cite This Article

"“Consumers Preferences towards Milk Brands : A Study of Kurnool District in Andhra Pradesh”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 11, page no.b731-b741, November-2023, Available :http://www.jetir.org/papers/JETIR2311189.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"“Consumers Preferences towards Milk Brands : A Study of Kurnool District in Andhra Pradesh”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 11, page no. ppb731-b741, November-2023, Available at : http://www.jetir.org/papers/JETIR2311189.pdf

Publication Details

Published Paper ID: JETIR2311189
Registration ID: 527717
Published In: Volume 10 | Issue 11 | Year November-2023
DOI (Digital Object Identifier):
Page No: b731-b741
Country: Kurnool, Andhra Pradesh, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


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