UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Volume 11 | Issue 10 | October 2024

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Published in:

Volume 10 Issue 11
November-2023
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2311209


Registration ID:
527810

Page Number

c51-c59

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Title

Digital Marketing Strategies and Consumer Behavior: Insights from Behavioral Economics

Abstract

In the digital era, the synergy between digital marketing strategies and behavioral economics shapes consumer behavior. This paper explores their intricate relationship, starting with an overview of digital marketing tactics. It delves into the complexities of digital consumer behavior, driven by constant connectivity and evolving platforms. Drawing from behavioral economics, it uncovers key principles like bounded rationality, loss aversion, and social proof that influence digital decision-making. Real-world case studies highlight the application of these principles, showcasing their impact on engagement and conversions. The study offers actionable insights for digital marketers, emphasizing personalization, scarcity, and ethical considerations. It concludes by acknowledging limitations and suggesting future research directions, including cross-cultural analyses and emerging technology investigations. This paper serves as a guide for businesses aiming to leverage behavioral economics in the digital landscape, fostering precise and impactful strategies that align with consumer biases and preferences.

Key Words

Digital Marketing, behavioral economics, consumer behavior

Cite This Article

"Digital Marketing Strategies and Consumer Behavior: Insights from Behavioral Economics", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 11, page no.c51-c59, November-2023, Available :http://www.jetir.org/papers/JETIR2311209.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Digital Marketing Strategies and Consumer Behavior: Insights from Behavioral Economics", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 11, page no. ppc51-c59, November-2023, Available at : http://www.jetir.org/papers/JETIR2311209.pdf

Publication Details

Published Paper ID: JETIR2311209
Registration ID: 527810
Published In: Volume 10 | Issue 11 | Year November-2023
DOI (Digital Object Identifier):
Page No: c51-c59
Country: Srinagar, jammu and kashmir, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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