• Wani Irfan Bashir
• Sufly jan
• Ayash Manzoor

In the digital era, the synergy between digital marketing strategies and behavioral economics shapes consumer behavior. This paper explores their intricate relationship, starting with an overview of digital marketing tactics. It delves into the complexities of digital consumer behavior, driven by constant connectivity and evolving platforms. Drawing from behavioral economics, it uncovers key principles like bounded rationality, loss aversion, and social proof that influence digital decision-making. Real-world case studies highlight the application of these principles, showcasing their impact on engagement and conversions. The study offers actionable insights for digital marketers, emphasizing personalization, scarcity, and ethical considerations. It concludes by acknowledging limitations and suggesting future research directions, including cross-cultural analyses and emerging technology investigations. This paper serves as a guide for businesses aiming to leverage behavioral economics in the digital landscape, fostering precise and impactful strategies that align with consumer biases and preferences.

Digital Marketing, behavioral economics, consumer behavior

"Digital Marketing Strategies and Consumer Behavior: Insights from Behavioral Economics", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 11, page no.c51-c59, November-2023, Available :http://www.jetir.org/papers/JETIR2311209.pdf

"Digital Marketing Strategies and Consumer Behavior: Insights from Behavioral Economics", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 11, page no. ppc51-c59, November-2023, Available at : http://www.jetir.org/papers/JETIR2311209.pdf