UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 10 Issue 11
November-2023
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2311230


Registration ID:
527999

Page Number

c208-c214

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Title

A study on the preferences of youth and middle-aged consumers towards movie theatres and OTT platforms after Covid-19 in Bhopal.

Abstract

The Covid-19 pandemic has changed the way the Indians consumer consume entertainment. While previously cinema theatres were synonyms to hangout places and movies nowadays consumers are more interested in staying in and use OTT platforms for entertainment. For more than a year now, the pandemic has caused consumers to stay indoors and hence search for more adaptive ways of entertainment. This has naturally propelled the rise of the OTT platforms. This study tries to evaluate the preferences of youth and middle-aged consumers towards movie theatres and OTT platforms after Covid-19 in Bhopal. COVID-19 had put a stop to filming, pushed back release dates, and had not spared the Indian film industry. OTT, on the other hand, came to the rescue. Prior to the pandemic, India's film industry was a major contributor to the country's economy. The last ten years (2010-2019) have been nothing short of spectacular. With a 25.53 percent increase in box office earnings in 2019, 2019 was a strong year for movies. However, the current situation has raised numerous worries regarding the present and future of India's vast film industry. Consumers are returning to movie theatres, although at a lower frequency than before Covid, according to the survey.

Key Words

movie theatres, OTT platforms, consumer preference, entertainment, pricing

Cite This Article

"A study on the preferences of youth and middle-aged consumers towards movie theatres and OTT platforms after Covid-19 in Bhopal.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 11, page no.c208-c214, November-2023, Available :http://www.jetir.org/papers/JETIR2311230.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A study on the preferences of youth and middle-aged consumers towards movie theatres and OTT platforms after Covid-19 in Bhopal.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 11, page no. ppc208-c214, November-2023, Available at : http://www.jetir.org/papers/JETIR2311230.pdf

Publication Details

Published Paper ID: JETIR2311230
Registration ID: 527999
Published In: Volume 10 | Issue 11 | Year November-2023
DOI (Digital Object Identifier):
Page No: c208-c214
Country: Bhopal, Madhya Pradesh, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


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