UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Volume 11 | Issue 10 | October 2024

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Published in:

Volume 10 Issue 11
November-2023
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2311237


Registration ID:
527852

Page Number

c268-c275

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Title

“Satisfaction Levels of Milk Dealers : A Study of Kurnool District in Andhra Pradesh”

Authors

Abstract

Milk has become the staple food for majority of the Indians. Keeping in view of its nutritional values, the importance for consumption of milk and milk products has gained importance. Intermediaries act as a connecting link between the milk producers (marketers) and consumers. Intermediaries play an important role in pushing a brand or in holding a brand. The preferences of intermediaries need to be known and analysed. Unless our channel partners preferences are met, we cannot expect him to deal with the brand. Their satisfaction levels towards the brand with which they are dealing are more important. If the intermediaries are satisfied, they can promote the product with more confidence and at the same time if they are not satisfied they may not suggest the brand to the consumers and also that they may shift to deal with other brands. Hence, it is at this juncture, an analysis of intermediaries satisfaction levels towards milk brands has been taken up.

Key Words

Brand Satisfaction, Milk Brands, Branded Milk, Milk Brand Intermediaries.

Cite This Article

"“Satisfaction Levels of Milk Dealers : A Study of Kurnool District in Andhra Pradesh”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 11, page no.c268-c275, November-2023, Available :http://www.jetir.org/papers/JETIR2311237.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"“Satisfaction Levels of Milk Dealers : A Study of Kurnool District in Andhra Pradesh”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 11, page no. ppc268-c275, November-2023, Available at : http://www.jetir.org/papers/JETIR2311237.pdf

Publication Details

Published Paper ID: JETIR2311237
Registration ID: 527852
Published In: Volume 10 | Issue 11 | Year November-2023
DOI (Digital Object Identifier):
Page No: c268-c275
Country: Kurnool, Andhra Pradesh, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


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