UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Volume 11 | Issue 10 | October 2024

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Volume 10 Issue 11
November-2023
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2311460


Registration ID:
528745

Page Number

e449-e455

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Title

A STUDY ON THE INFULENCE OF E-COMMERCE MARKETING STRATERGIES ON IMPUSLIVE BUYING BEHAVIOUR OF ONLINE CUSTOMERS

Abstract

Considerations such as website quality, product presentation, pricing, and advertising are included in this investigation of the effect of e-commerce advertising on the impulse buying behavior of online buyers. It focuses on how marketing strategies might influence one's character qualities and lead to impulsive purchases motivated by emotion rather than logic. Key factors in impulsive purchases include things like shopping delight, savings potential, and brand attractiveness. The study categorizes people into five personality traits: extroversion, introversion, agreeableness, and neuroticism. Marketing stimuli are entered into the buyer black box, together with the customer's qualities and decision-making processes. Successful marketing necessitates familiarity with consumer preferences; businesses who put in the time and energy to learn about these preferences can leverage the "four Ps" to their advantage, resulting in substantial profits over time.

Key Words

e-commerce advertising, online buyers, website quality, impulsive, traits, marketing

Cite This Article

"A STUDY ON THE INFULENCE OF E-COMMERCE MARKETING STRATERGIES ON IMPUSLIVE BUYING BEHAVIOUR OF ONLINE CUSTOMERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 11, page no.e449-e455, November-2023, Available :http://www.jetir.org/papers/JETIR2311460.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A STUDY ON THE INFULENCE OF E-COMMERCE MARKETING STRATERGIES ON IMPUSLIVE BUYING BEHAVIOUR OF ONLINE CUSTOMERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 11, page no. ppe449-e455, November-2023, Available at : http://www.jetir.org/papers/JETIR2311460.pdf

Publication Details

Published Paper ID: JETIR2311460
Registration ID: 528745
Published In: Volume 10 | Issue 11 | Year November-2023
DOI (Digital Object Identifier):
Page No: e449-e455
Country: Bangalore, Karnataka, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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