• Alpana Vaidya
• Ameya Patil
• Kalpita Tavkar
• Vaishnavi Raiturkar

Recent times have seen an increase in demand for cosmetic products around the globe especially amongst the youth. The present study was intended to understand the cosmetic consumption trends of the youth. The sample considered for the study comprised 181 respondents (160 females, 21 males ) between the ages of 18 to 25 years. The data was collected online, via a Google form , based on the questionnaire developed by the researchers. Additionally, interviews were also conducted for 9 consenting participants to get a better understanding of buying decisions. The results for the study showed that, majority of the preference of cosmetics was for skin care products and more than half of the respondents followed a daily skin care routine. Participants were seen to have differing monthly budgets and purchased 1-3 products every month. A vast majority of the respondents preferred purchasing cosmetics through online modes and preferred a natural minimalistic makeup look. Influencers, Digital Ads & Friends were the main sources for finding out about new products. Participants also showed willingness to purchase skincare infused products.

Key Words: Cosmetics, Beauty Industry, Makeup, Skincare

"Cosmetic Consumption Amongst the Youth in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 11, page no.e456-e474, November-2023, Available :http://www.jetir.org/papers/JETIR2311461.pdf

"Cosmetic Consumption Amongst the Youth in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 11, page no. ppe456-e474, November-2023, Available at : http://www.jetir.org/papers/JETIR2311461.pdf