UGC Approved Journal no 63975(19)

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Volume 10 Issue 11
November-2023
eISSN: 2349-5162

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Published Paper ID:
JETIR2311510


Registration ID:
528839

Page Number

f101-f109

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Title

Study of paddy seeds supply chain analysis by private sector in Madhubani district of Bihar, India

Abstract

The study was undertaken for analysis the challenges and opportunities associated for paddy seed supply chain of private seed sector in Madhubani district of Bihar. Supply chain management of paddy seed by six seed companies i.e., Messina Beej Private Limited, Mahyco, Bayer, Syngenta, JK Agri Genetics and Nuziveedu Seeds were analysed. The study is based on the primary and secondary data. The 25 seed vendors and 100 farmers from different locations of Madhubani, district of Bihar were selected in randomized manner. The 12 factors concerned with seed vendors and 31 factors associated with farmers regarding seed supply chain management were considered. The very competitive marketing situation for all seed companies was observed. The farmers of Madhubani district are aware about importance of hybrid seeds, but they are less aware about different varieties of rice. More emphasis should be provided to seed vendors regarding availability and distribution of paddy seeds, because most of the farmers of Madhubani district are dependent on local seed vendors to purchase paddy seeds and advertisement of paddy varieties through newspapers and farmers groups. In Madhubani district there is a need for establishment of seed production centre, storage facility for seeds and development of proper transportation facility for timely availability of paddy seeds in this district. The subsidization of cost for paddy seed and availability of paddy varieties as per requirement of soil and providing the good consultancy service to farmers will enhance the seed sell rate in Madhubani district. The farmers of Madhubani district prefer to cultivate paddy varieties, Arize 6444 of Bayer seed company, Suruchi MRP-5569 of Mahyco, NK5251 of Syngenta, JKRH 2609 of JK Agri Genetics, NP 360 Moti of Nuziveedu Seeds and Prabhat of Messina Beej Private Limited. It indicates the good market opportunities of these varieties in this district.

Key Words

Bihar, Company, Management, Madhubani, Seed, Supply

Cite This Article

"Study of paddy seeds supply chain analysis by private sector in Madhubani district of Bihar, India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 11, page no.f101-f109, November-2023, Available :http://www.jetir.org/papers/JETIR2311510.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Study of paddy seeds supply chain analysis by private sector in Madhubani district of Bihar, India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 11, page no. ppf101-f109, November-2023, Available at : http://www.jetir.org/papers/JETIR2311510.pdf

Publication Details

Published Paper ID: JETIR2311510
Registration ID: 528839
Published In: Volume 10 | Issue 11 | Year November-2023
DOI (Digital Object Identifier):
Page No: f101-f109
Country: Madhubani, Bihar, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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