• K.K.SHANMUGAPRIYAN
• Dr.S.Kalpana

Abstract Tea has been an integral part of Tamil Nadu's cultural fabric for centuries, and the state has emerged as a significant player in the Indian tea industry. This abstract provides an overview of a comprehensive study that delves into the nuanced art of tea marketing in Tamil Nadu, exploring the dynamic interplay of tradition, innovation, and consumer trends.The study aims to unravel the unique marketing strategies employed by tea producers and retailers in Tamil Nadu, shedding light on how they leverage the rich cultural heritage of the region to create distinctive brands and experiences. From the misty Nilgiri hills to the vibrant markets of Chennai, the tea industry in Tamil Nadu reflects a delicate blend of tradition and modernity.

Keywords: Tamilnadu Tea Industry, Tea Marketing Strategies, Eco-friendly tea cultivation, Traditional tea practices.

"Brewing Success: The Art of Tea Marketing in Tamil Nadu, India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 12, page no.c373-c381, December-2023, Available :http://www.jetir.org/papers/JETIR2312267.pdf

"Brewing Success: The Art of Tea Marketing in Tamil Nadu, India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 12, page no. ppc373-c381, December-2023, Available at : http://www.jetir.org/papers/JETIR2312267.pdf