• Prof. Ashish R. Ingale
• Dr. Rajkumargiri N. Gosavi

This paper discusses the significance of green energy as well as the rising cost of thermal energy. People are looking for alternative energy sources as the electricity consumption ratio rises on a daily basis. Several electric devices are increasing in every home, corporate sector, and business in response to need and fashion. As a result of its impact on rising electricity costs, the government also pushes government schemes and programs to raise public awareness about green energy. Green energy is also being considered by consumers in order to keep electricity costs low. While purchasing solar green energy equipment, the consumer has several misconceptions about the equipment. This study employs the theory of consumption values to identify the variables influencing consumers' decisions about green energy.. This study is based on how Nagpur City consumers view the value of green energy.

Green energy, consumer buying behavior, government schemes, consumer perception.

"CONSUMER PERCEPTION AND ACCEPTANCE OF SOLAR RENEWABLE ENERGY AS ALTERNATE SOURCES OF POWER IN NAGPUR.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 12, page no.d756-d762, December-2023, Available :http://www.jetir.org/papers/JETIR2312382.pdf

"CONSUMER PERCEPTION AND ACCEPTANCE OF SOLAR RENEWABLE ENERGY AS ALTERNATE SOURCES OF POWER IN NAGPUR.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 12, page no. ppd756-d762, December-2023, Available at : http://www.jetir.org/papers/JETIR2312382.pdf