• MOHAMMED ABAN ATHEEQ.M

In a world of increasing globalization and homogenization, the preservation of cultural heritage has become increasingly important. Cultural heritage encompasses the unique traditions, customs, and expressions of a particular community or region. It is a valuable asset that contributes to identity, memory, and social cohesion. However, cultural heritage is increasingly vulnerable to appropriation, exploitation, and loss due to globalization, urbanization, and technological advancements. The Rise of Intellectual Property (IP) Rights In response to these challenges, there has been a growing recognition of the importance of intellectual property (IP) rights in protecting cultural heritage. IP rights, such as trademarks, copyrights, and patents, provide legal protection for creative works, inventions, and other innovations. These rights can be used to prevent unauthorized use or imitation of cultural heritage, ensuring that the benefits of these expressions remain with the communities that have developed and preserved them. Geographical Indications (GIs) as a Form of IP Protection Geographical Indications (GIs) are a specific type of IP right that protects products that are produced in a particular geographical location, where their quality, reputation, or other characteristics are essentially attributable to their geographical origin. GIs have emerged as a powerful tool for safeguarding and promoting cultural heritage through IP procedures.

Geographical Indications, cultural heritage, Intellectual property, mechanisms.

"GEOGRAPHICAL INDICATION (SCOPE AND PROTECTION ON CULTURAL HERITAGE)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 12, page no.e60-e67, December-2023, Available :http://www.jetir.org/papers/JETIR2312408.pdf

"GEOGRAPHICAL INDICATION (SCOPE AND PROTECTION ON CULTURAL HERITAGE)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 12, page no. ppe60-e67, December-2023, Available at : http://www.jetir.org/papers/JETIR2312408.pdf