• Rohit Tiwari
• Vijay Pal Singh

Social media’s pervasive presence has brought forth a significant shift in how individuals, particularly students, interact, access information, and engage with educational content. The impact of social media on academic performance has been a subject of extensive discussion, with diverse perspectives emerging from research and observations. On one hand, social media platforms offer unprecedented access to information, fostering collaboration and facilitating learning through various channels. They serve as hubs for educational content, enabling students to access a wide array of resources, including academic forums, discussion groups, and educational videos. This open accessibility can enhance learning experiences, promoting diversified perspectives and encouraging collaborative problem-solving among students. However, the pervasive nature of social media also poses significant challenges to academic performance. Studies have highlighted how excessive usage of platforms like Facebook, Instagram, Twitter, and TikTok can lead to distractions, reduced study hours, and a decline in concentration levels. Constant notifications, engaging content, and the allure of staying connected can divert students’ attention from their academic responsibilities, impacting their ability to focus and retain information. Moreover, the addictive nature of social media can lead to sleep disturbances, affecting students’ cognitive functions and overall academic performance. Procrastination induced by spending excessive time on social platforms often results in delayed assignments and compromised study schedules. Implementing designated study hours, utilizing productivity apps to minimize distractions, and practicing self-discipline in regulating social media use are effective approaches. Additionally, fostering digital literacy and critical thinking skills can empower students to discern valuable educational content from distractions on social media.

Social Media, Academic Performance, Education Technology, Student Engagement

"Influence of Social Media on Academic Performance", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 12, page no.e286-e292, December-2023, Available :http://www.jetir.org/papers/JETIR2312440.pdf

"Influence of Social Media on Academic Performance", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 12, page no. ppe286-e292, December-2023, Available at : http://www.jetir.org/papers/JETIR2312440.pdf