• Dr. Navya V

The process of creating a marketing strategy is extensive and acts as the guide for a business's marketing initiatives. A comprehensive evaluation of internal and external factors is the first step in the process. Businesses assess their own strengths, weaknesses, resources, and historical performance. They examine market trends, rivalry, and potential dangers or opportunities from the outside. The situational analysis offers a solid basis on which to build a strategy. A solid marketing strategy is essentially a road plan for a company's marketing initiatives. It involves a thorough examination of the state of the company, an in-depth understanding of the target market, the establishment of precise goals, and the systematic preparation and implementation of marketing initiatives. In the ever-changing landscape of marketing, effectiveness requires constant assessment and adjustment. The current study throws a light on the marketing strategies and brand engagement initiatives at Edwin Academy, an Edtech Institution and its effectiveness measured in terms of employee satisfaction.

Marketing Strategy, Brand engagements

"Marketing Strategies and Brand Engagement in Edtech Industry with Special Reference to Edwin Academy", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 12, page no.f535-f549, December-2023, Available :http://www.jetir.org/papers/JETIR2312564.pdf

"Marketing Strategies and Brand Engagement in Edtech Industry with Special Reference to Edwin Academy", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 12, page no. ppf535-f549, December-2023, Available at : http://www.jetir.org/papers/JETIR2312564.pdf