• Vinutha T.N
• Dr. K. Nirmala

FinTech is budding as the core of digital innovation in the financial system with promising technology and infrastructure. The FinTech industry uses technology to provide modernized financial services to customers which includes banking, lending, insurance, investing and more. Through their dependence on modern technology, the services provided by fintech companies offer more efficiency and provide customers more control over their money. While the trust in the digital platforms has grown, today’s investors are well-versed and keen to invest through wealthtech platforms. This study aims to understand the user’s perception in using the wealthtech platforms based on Technology Acceptance Model (TAM). The objective of the study is to reveal the behaviour of retail investors towards investment platforms and show how various demographic variables of investors influence the acceptance of wealthtech platforms. The data has been collected through questionnaires from 117 users by using convenience sampling who were actively using wealthtech platforms.. The result of the study indicates that the behavioural variables such as perceived ease of use, perceived usefulness, trust, and satisfaction was proved to be effective while adopting wealthtech services and demographic variables such as gender, education level of users was found to be ineffective whereas there is a significant difference in the Fintech Service acceptance based on respondents’ age.

FinTech, WealthTech, Technology Acceptance Model (TAM)

"An Empirical Study on Users Acceptance and Adaptability of Wealthtech Platforms with reference to Bengaluru City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 12, page no.f703-f711, December-2023, Available :http://www.jetir.org/papers/JETIR2312586.pdf

"An Empirical Study on Users Acceptance and Adaptability of Wealthtech Platforms with reference to Bengaluru City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 12, page no. ppf703-f711, December-2023, Available at : http://www.jetir.org/papers/JETIR2312586.pdf