• Dr.Parimala.G

Abstract Organisation-wide applications are appreciated by the companies nowadays. For better planning of resources and optimizing the process and profit, these implementations are very much beneficial. Also, it synchronizes the data and helps the information flow at ease within the organization. However, capturing and tracking the actual data is a major concern which has encouraged the companies to focus on the effective supply chain management. Radio Frequency Identification (RFID) as an advanced technology can address these challenges very well. This research paper aims at finding out the increase in efficiency of retail supply chain with the application of RFID Technology in 25 selected branded clothing retail stores in Coimbatore city. Convenient sampling was used and the data was collected through a well-structured questionnaire. The results obtained could give a good outlook and suggestion for the retail shop floor business owners to achieve supply chain efficiency and increased customer responsiveness with RFID technology.

RFID: Radio Frequency Identification Tags, Technology, Supply Chain Management, Customer Responsiveness

"A Study on Efficiency of Retail Supply Chain with the application of RFID Technology with Special Reference towards selected Clothing Stores in Coimbatore City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 12, page no.g310-g318, December-2023, Available :http://www.jetir.org/papers/JETIR2312640.pdf

"A Study on Efficiency of Retail Supply Chain with the application of RFID Technology with Special Reference towards selected Clothing Stores in Coimbatore City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 12, page no. ppg310-g318, December-2023, Available at : http://www.jetir.org/papers/JETIR2312640.pdf