• Dr.N.Ramar
• Dr. R. Ilavenil

In the dynamic landscape of entrepreneurship, the integration of digital technology has become a critical determinant of success and sustainability. This study investigates the challenges and opportunities associated with the adoption of digital technology among entrepreneurs in the vibrant state of Tamil Nadu, India. The research aims to provide a nuanced understanding of the current state of digital technology adoption, identify obstacles faced by entrepreneurs, and offer insights into potential strategies for fostering a more conducive environment. In-depth interrogate and focus group discussions will further explore qualitative aspects, capturing narratives, challenges, and success stories related to digital technology adoption. Key focal points of the study include the assessment of current digital technology adoption rates, identification of sector-specific challenges, evaluation of government policies and support programs, and exploration of the role of infrastructure and digital literacy. Additionally, the study aims to provide practical recommendations for overcoming barriers and enhancing the digital entrepreneurship ecosystem in Tamil Nadu. The findings of this research are anticipated to contribute valuable insights to policymakers, industry stakeholders, and entrepreneurs, guiding the formulation of targeted interventions and initiatives. Ultimately, the study aspires to pave the way for a more resilient, innovative, and digitally empowered entrepreneurial landscape in Tamil Nadu.

Artificial Intelligence, Data Analytics, Internet of Things (IoT), and Block chain

"A STUDY ON ISSUES OF USING DIGITAL TECHNOLOGY IN THE ENTREPRENEURS IN TAMILNADU", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 12, page no.g722-g733, December-2023, Available :http://www.jetir.org/papers/JETIR2312686.pdf

"A STUDY ON ISSUES OF USING DIGITAL TECHNOLOGY IN THE ENTREPRENEURS IN TAMILNADU", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 12, page no. ppg722-g733, December-2023, Available at : http://www.jetir.org/papers/JETIR2312686.pdf